Ashley Severson
About Ashley Severson
Ashley Severson serves as the Global Senior Manager of Analytics at Condé Nast Traveler, a position she has held since 2021. She has a diverse background in analytics and digital marketing, with previous roles at Foot Locker, Publicis, 360i, and The Estée Lauder Companies Inc.
Work at Condé Nast
Ashley Severson has been serving as the Global Senior Manager of Analytics for Condé Nast Traveler since 2021. In this role, she is responsible for overseeing analytics strategies and initiatives that inform decision-making and enhance the brand's digital presence. Based in New York, New York, she has contributed to the company's data-driven approach to understanding consumer behavior and optimizing marketing efforts.
Previous Experience in Analytics
Before her current position, Ashley Severson held various roles in analytics and digital marketing. She worked as a Senior Analyst in Digital Analytics at 360i from 2019 to 2019. Prior to that, she was an Analyst in Digital Analytics at the same company from 2018 to 2019. Her experience also includes serving as Assistant Manager of Analytics for Consumer Engagement at The Estée Lauder Companies Inc. from 2019 to 2021, where she focused on analytics strategies for the Bobbi Brown brand.
Internship Experience
Ashley Severson began her professional journey with several internships. She interned at NorthSouth Productions in 2013 for three months and later at Foot Locker as a Summer Intern in 2014. These early experiences provided her with foundational skills in the industry. Additionally, she worked as a Replenishment Analyst at Foot Locker from 2015 to 2017, gaining further experience in analytics.
Education and Expertise
Ashley Severson earned her Bachelor's Degree in Political Science from the University of Notre Dame, completing her studies from 2011 to 2015. This educational background has equipped her with analytical skills and a strong understanding of consumer behavior, which she applies in her current role in analytics.