Caras Taylor
About Caras Taylor
Caras Taylor serves as the Senior Director of Ad Product at Condé Nast, where he has worked since 2017. He leads a multidisciplinary team and is responsible for the strategy and execution of advertising technology and monetization.
Work at Condé Nast
Caras Taylor has served as the Senior Director of Ad Product at Condé Nast since 2017. In this role, Taylor is responsible for the strategy and execution of advertising technology and monetization through a new ad platform. Taylor leads a multidisciplinary team that includes Product Managers, Ad-Tech Developers, Designers, and Solutions Engineers. Taylor has created and executed custom creative ad campaigns across Condé Nast's portfolio of digital publications. Additionally, Taylor oversees the development of various ad products, including display, native, video, and audience-focused solutions.
Previous Experience in Advertising Technology
Before joining Condé Nast, Caras Taylor held several positions at SpinMedia Group, Inc. Taylor worked as a Senior Developer in Ad Tech from 2010 to 2013 and later served as Director of Advertising Technology from 2013 to 2014. Taylor also held the role of Vice President of Advertising Solutions at Billboard from 2016 to 2017, contributing to the advertising strategies and solutions during that time. Taylor's experience in these roles has provided a strong foundation for their current position.
Education and Expertise
Caras Taylor studied at Colorado State University Pueblo, where they earned a Bachelor of Arts degree in Graphic Design & Digital Media. Taylor furthered their education at the Academy of Art University, achieving a Master of Fine Arts in Web Design & New Media. This educational background supports Taylor's expertise in advertising technology and product development.
Leadership in Ad Product Development
In the role of Senior Director of Ad Product, Caras Taylor plays a key role in implementing programmatic advertising strategies, including header bidding. Taylor's leadership involves overseeing the development of innovative ad products that cater to evolving market demands. This includes a focus on audience engagement and the integration of advanced advertising technologies.