Carissa Li
About Carissa Li
Carissa Li is a New Media Operation and Content Operations Supervisor at Condé Nast, where she has worked since 2017. She holds a Master of Education from Simon Fraser University and has a background in marketing and content strategy, having previously worked at Capri Sun Group and other organizations in Beijing.
Work at Condé Nast
Carissa Li has been employed at Condé Nast as a New Media Operation / Content Operations Supervisor since 2017. In this role, she has focused on enhancing user engagement and content strategy. She successfully strategized and implemented a user engagement plan that doubled the community user base through live broadcast sessions on Zhihu. Additionally, she coordinated the launch of Zhuyi Plus, achieving business goals a month ahead of schedule and generating significant revenue.
Education and Expertise
Carissa Li holds a Master of Education (M.Ed.) in Curriculum Pedagogy from Simon Fraser University, where she studied from 2011 to 2013. Prior to that, she earned a Bachelor of Arts (B.A.) in English Language and Literature from Beijing International Studies University, completing her studies from 2007 to 2011. Her educational background provides her with a solid foundation in both pedagogy and language, which informs her work in content operations.
Background
Before joining Condé Nast, Carissa Li worked as a Marketing Specialist at Capri Sun Group in Beijing from 2013 to 2017. Her experience in marketing involved developing strategies that contributed to brand growth. Earlier in her career, she served as a PR Intern at 万博宣伟 for nine months in 2013, where she gained exposure to public relations and brand management.
Achievements
Carissa Li has achieved notable success in content creation and user engagement. She created a bi-weekly column for Zhuyi’s WeChat Public Account, which averages 200,000 readers per article and attracts 500 new followers per post. She also led content creation for projects with Eyepetizer/Weibo MCN, increasing branding exposure and serving as editor-in-chief for the 'Interior Design' section of Qingmang Magazine. Additionally, she developed partnerships with online brands that contributed to significant follower growth.