Cree Han
About Cree Han
Cree Han serves as the Director of Digital Video Strategy, Content Planning & Analysis at Condé Nast, where he has worked since 2021. He has a background in video strategy and analytics, with previous roles at VICE Media and Fullscreen Media, and holds degrees from Columbia University and Northwestern University.
Current Role at Condé Nast
Cree Han serves as the Director of Digital Video Strategy, Content Planning & Analysis at Condé Nast since 2021. In this role, Han develops creative content strategies and insights for all 15 brands under Condé Nast Entertainment. This includes utilizing dashboards and data visualization workbooks to inform decision-making. Han reports to the Content Finance Senior Vice President, providing data-driven analyses to guide content investment decisions and assess the financial impact of videos across various channels and platforms.
Previous Experience at VICE Media
Prior to joining Condé Nast, Cree Han worked at VICE Media in various roles. From 2019 to 2020, Han was the Senior Video Publishing Strategist, focusing on optimizing video content across platforms. Following this position, Han served as the Director of Video Programming from 2020 to 2021, where responsibilities included overseeing video content strategy and execution. Both roles were based in the Greater New York City Area.
Experience at Fullscreen Media
Cree Han held multiple positions at Fullscreen Media from 2015 to 2019. Initially, Han worked as a Social Video Coordinator for Channel+ for one year. This was followed by a role as Social Video Strategist in VideoLabs from 2016 to 2018, where Han focused on social video strategy. Han was then promoted to Senior Social Video Strategist, a position held from 2018 to 2019, further enhancing expertise in social video content.
Educational Background
Cree Han has a solid educational foundation in data analytics and political science. Han studied at Northwestern University, earning a Bachelor of Arts in Political Science and Government, as well as Integrated Marketing Communications from 2010 to 2014. Han later pursued a Master of Science in Management Studies at Northwestern University's Kellogg School of Management from 2014 to 2015. Additionally, Han completed a Data Science Bootcamp at Columbia University from 2019 to 2020, focusing on data analytics and data science.
Skills and Contributions
In the current role at Condé Nast, Cree Han delivers weekly updates on algorithmic changes and platform trends across social video platforms, including OTT, Syndication, O&O, YouTube, and Social. This involves informing stakeholders about the latest developments to enhance video strategy. Han's ability to analyze data and provide insights plays a crucial role in shaping content strategies and understanding market dynamics.