Cristina García Alvarez Cascos
About Cristina García Alvarez Cascos
Cristina García Alvarez Cascos is an Account Strategy Manager at Condé Nast in Spain, with a diverse background in consulting and digital business strategy. She has held various roles in notable companies, including KPMG and FISA AUDITORES, and possesses expertise in ecommerce processes and key performance indicators.
Work at Condé Nast
Cristina García Alvarez Cascos currently serves as the Account Strategy Manager for Spain at Condé Nast, a position she has held since 2021. Prior to this role, she worked at Condé Nast as a Digital Business and Pricing Strategist from 2019 to 2021. In her roles, she has focused on developing strategies that enhance digital business operations and pricing models.
Previous Experience in Consulting and E-commerce
Cristina has a diverse background in consulting and e-commerce. She worked at KPMG España for four years as a Senior Consultant in Financial Risk Management (FRM) from 2015 to 2019, and earlier as a Junior Consultant in the same field from 2013 to 2015. Additionally, she served as an E-commerce Brand Manager at GIRISSIMA.COM from 2011 to 2013, where she managed brand strategies in the online retail space.
Education and Expertise
Cristina holds a Bachelor’s Degree in Business Administration and Management from CUNEF, completed in 2010. She furthered her education with a Postgraduate degree in Business and Accounting Management from the University of California, Berkeley, in 2011, and a Master in Internet Business from ISDI in 2019. Her expertise includes defining processes, measuring key performance indicators (KPIs), and understanding market trends in e-commerce and digital strategy.
Background in Administrative and Strategic Roles
Cristina began her career in administrative roles, working at SEPD in 2010 for six months. She also gained experience as a Junior Strategic Consultant and Reporting at the San Francisco Chamber of Commerce from 2010 to 2011. In 2013, she worked briefly as an Accounting Consultant and Junior Auditor at FISA AUDITORES, S.L. - Grupo ETL GLOBAL, which contributed to her foundational knowledge in accounting and auditing.
Skills and Technological Capabilities
Cristina demonstrates strong communication and reporting skills at both operational and executive levels. She possesses robust technological capabilities and product knowledge, which enable her to analyze market trends effectively. Her ability to define processes and measure KPIs is essential in her current role and previous positions in digital strategy and consulting.