Denise Simpson
About Denise Simpson
Denise Simpson serves as the VP of Global Paid Marketing at Condé Nast and is the Founder of 515Team, LLC. With extensive experience in marketing across various platforms, she has held leadership roles at notable organizations including Verizon Media, Washington Post Digital, and PBS Digital.
Current Role at Condé Nast
Denise Simpson serves as the Vice President of Global Paid Marketing at Condé Nast. She has held this position since 2022, contributing to the company's marketing strategies in the United States. In her role, she has implemented a data-driven approach to customer acquisition and retention, focusing on enhancing the effectiveness of marketing campaigns.
Previous Experience at Verizon Media
Denise Simpson worked at Verizon Media in two capacities. She first served as Head Mobile & Product Marketing from 2014 to 2017, where she focused on mobile marketing initiatives for three years. Following this, she was the Head of Media & Performance Marketing from 2017 to 2019, leading performance marketing efforts for two years.
Founding 515Team, LLC
In 2019, Denise Simpson founded 515Team, LLC, where she has been actively involved for five years. The company focuses on marketing strategies and consulting, leveraging her extensive experience in the marketing sector.
Education and Expertise
Denise Simpson holds an MBA in International Business from Thunderbird School of Global Management. She specializes in cross-platform marketing strategies, including mobile, OTT, and desktop marketing. Her expertise extends to channel marketing across various platforms such as ASO, Paid Social, and Programmatic advertising.
Leadership and Team Building
Denise Simpson is passionate about building and leading high-performing teams in the marketing sector. She emphasizes the importance of talent development and has a strong focus on LTV-focused P&L management and the development of OKRs and KPIs to drive marketing success.