Desiree Kriel
About Desiree Kriel
Desiree Kriel is a Brand Properties Manager at Condé Nast, overseeing brands such as Glamour, GQ, and House & Garden. With a background in editing and account management, she has developed extensive expertise in omni-channel marketing and content creation.
Work at Condé Nast
Desiree Kriel has been serving as the Brand Properties Manager at Condé Nast since 2018. In this role, she manages brand properties including Glamour, GQ, and House & Garden. Her responsibilities include developing and managing omni-channel campaigns across digital, video, events, and print. Kriel leads a team focused on executing Through The Line (TTL) project management, ensuring cohesive brand messaging across various marketing channels. She is also responsible for measuring and reporting on campaign effectiveness, providing insights for continuous improvement.
Previous Experience
Before joining Condé Nast, Desiree Kriel held several editorial and management positions in the publishing industry. She worked as an Editor for Cambridge University Press from 2006 to 2007. Kriel served as Managing Editor at New Media Publishing from 2008 to 2012 and at Associated Media Publishing for Marie Claire SA from 2012 to 2016. Additionally, she worked as an Account Director at Positive Dialogue Communications from 2016 to 2018. Her early career included a role as Senior Editor for Social Sciences at Pearson from 2000 to 2006.
Education and Expertise
Desiree Kriel studied at Varsity College, where she achieved a Diploma in Project Management. She also holds a Bachelor of Arts degree in Communication Sciences from the University of South Africa. Her educational background is complemented by her Project Management Diploma obtained in 1999. Kriel specializes in content and creative creation, focusing on high-quality standards and effective client relationship management. Her expertise extends to media relations and content marketing, contributing to the strategic growth of brand properties.
Background
Desiree Kriel's educational journey began at Camps Bay High School, where she completed her studies from 1992 to 1994. She later attended Queens Park High School, achieving her Matric from 1995 to 1996. Kriel's career in the media and publishing industry spans over two decades, with extensive experience in various roles that emphasize editorial management and brand development. Her work has consistently focused on enhancing brand visibility and effectiveness through strategic marketing initiatives.