Diana Maliukova
About Diana Maliukova
Diana Maliukova is an Advertising Sales Manager at Condé Nast, where she has worked for seven years at TATLER in Moscow, Russia. She has a background in finance and international marketing, with a proven record of boosting sales and launching successful advertising initiatives.
Work at Condé Nast
Diana Maliukova has been serving as the Advertising Sales Manager for Tatler at Condé Nast since 2017. In this role, she has contributed to significant sales growth, achieving a 12% increase in her first year and a 45% increase in her second year. Prior to her current position, she worked as the Advertising Sales Manager for Allure from 2016 to 2017, and as an Assistant to the Allure & Glamour Publisher from 2014 to 2016. Her experience at Condé Nast spans over seven years, during which she has developed and implemented sales strategies that have positively impacted the company's advertising revenue.
Education and Expertise
Diana Maliukova studied at Plekhanov Russian University of Economics, where she earned a Bachelor of Economics with a focus on Finance from 2010 to 2014. She furthered her education at HEG - Genève, studying International Marketing from 2013 to 2014, where she achieved the status of Partner University. Her academic background provides her with a solid foundation in both finance and marketing, which she applies in her advertising sales management role.
Background
Before joining Condé Nast, Diana Maliukova worked at RAMBLER&Co as an Advertising Sales Manager for AFISHA.RU for six months in 2017. This experience contributed to her skills in advertising sales and market analysis. Her career trajectory reflects a consistent focus on advertising sales within the media industry, particularly in the Russian market.
Achievements
During her tenure at Tatler, Diana Maliukova launched a new commercially successful print supplement, demonstrating her ability to innovate in a declining print advertising market. Additionally, she structured internal presentations and developed spreadsheets to enhance sales strategies, showcasing her analytical skills and commitment to improving sales performance. She also created an Excel model that provided detailed performance analysis for advertising sales, further illustrating her expertise in data-driven decision-making.