Eileen Chan
About Eileen Chan
Eileen Chan is an Associate Director of Analytics and Reporting at Condé Nast, where she has worked since 2010. She has extensive experience in marketing analytics, having held various roles at Condé Nast and other organizations, including Pubworx and Scholastic.
Work at Condé Nast
Eileen Chan has held multiple positions at Condé Nast, contributing significantly to the company's marketing efforts. She served as Marketing Manager from 1999 to 2005, where she focused on consumer marketing strategies. Following this role, she advanced to Senior Marketing Manager from 2005 to 2009, overseeing marketing initiatives across various brands. After a brief tenure as Associate Consumer Marketing Director in 2009, she transitioned to her current role as Associate Director, Analytics and Reporting in 2010. In this capacity, she leads a team that analyzes consumer marketing strategies across digital, online, and print media.
Current Role at Pubworx
Since 2016, Eileen Chan has been serving as the Director of Marketing Analytics at Pubworx. In this role, she focuses on leveraging data analytics to enhance marketing strategies. Her responsibilities include evaluating the return on investment (ROI) across various marketing channels, which aids in identifying critical sources of business for the company. Her expertise in analytics supports the development of key insights that drive marketing decisions.
Previous Experience in Marketing and Analytics
Prior to her current roles, Eileen Chan gained extensive experience in marketing and analytics. She worked at Rentpath as a Planning Analyst from 1996 to 1997, and later at Scholastic as Circulation Manager from 1997 to 1999. Her diverse background includes significant roles at Condé Nast, where she spent over a decade in various marketing capacities. This experience has equipped her with a comprehensive understanding of consumer marketing and analytics.
Education and Expertise
Eileen Chan earned her Bachelor of Science degree in Finance from Binghamton University. Her educational background, combined with her extensive work experience, has provided her with a solid foundation in financial analysis and marketing strategies. Additionally, she attended Stuyvesant High School, which is known for its rigorous academic programs. This educational journey has contributed to her expertise in analytics and reporting within the marketing sector.