Erin Parker
About Erin Parker
Erin Parker serves as the Global Executive Director of Audience Development, Analytics & Social at Condé Nast. With extensive experience in marketing and content strategy, she has held various roles in notable companies and is actively involved in advising start-ups in the media and content sectors.
Work at Condé Nast
Erin Parker serves as the Global Executive Director of Audience Development, Analytics & Social at Condé Nast. She has been in this role since 2022, contributing to the company's strategic initiatives in audience engagement and analytics. Her position involves overseeing audience development strategies and leveraging analytics to enhance social media presence and audience interaction.
Previous Experience at Airtime
Erin Parker held multiple roles at Airtime, including Senior Marketing Manager, Head of Audience Development, Director of GTM Strategy, and Senior Director of Operations & Strategy. Her tenure at Airtime spanned from 2019 to 2022, during which she focused on audience engagement and marketing strategies. These roles allowed her to develop a comprehensive understanding of audience development and operational strategies in the media sector.
Education and Expertise
Erin Parker has a strong academic background, having studied at Cornell University, New York University, and Columbia University. She earned a Bachelor of Arts in English from Cornell, followed by a Master of Fine Arts from NYU and a Master of Arts from Columbia. Her education emphasizes creative writing and critical theory, which complements her professional focus on content strategy and audience insights.
Background in Media and Content Strategy
Erin Parker has extensive experience in media and content strategy, having worked with notable organizations such as Snap Inc. and Major League Baseball. At Snap Inc., she served in various roles, including Insight Analyst and Editor/Producer, where she focused on content programming and audience development. Her work in these roles has equipped her with valuable insights into content creation and audience engagement.
Advisory Role for Start-ups
In addition to her executive roles, Erin Parker advises early-stage start-ups on user-generated content, influencer marketing, and live streaming programming. Her expertise in market insights and content strategy is crucial for guiding these start-ups in developing effective marketing strategies and enhancing audience engagement.