Francisco Arenas
About Francisco Arenas
Francisco Arenas serves as the VP of Global Brand Product Licensing & Partnerships at Condé Nast, where he leads a team focused on monetizing intellectual property for brands like Vogue and GQ. With extensive experience in brand licensing and business development across various industries, he has held significant positions at companies such as ViacomCBS, The Walt Disney Company, and LEGO Group.
Work at Condé Nast
Francisco Arenas serves as the Vice President of Global Brand Product Licensing & Partnerships at Condé Nast, a position he has held since 2023. In this role, he is responsible for overseeing the monetization strategy for intellectual property across multiple prestigious brands, including Vogue, GQ, and Vanity Fair. He leads a diverse team of licensing executives based in both the U.S. and Europe, fostering collaboration with local offices and global media partners. Arenas also focuses on developing branded properties and hospitality ventures under the Condé Nast umbrella, with a strong emphasis on direct-to-consumer business models.
Previous Experience at ViacomCBS
Before joining Condé Nast, Francisco Arenas worked at ViacomCBS as the Vice President of Brand Licensing from 2017 to 2020. During his three years in this role, based in New York, he was involved in strategic initiatives that enhanced the company's brand licensing operations. His experience at ViacomCBS contributed to his extensive background in brand management and licensing.
Career at The Walt Disney Company
Francisco Arenas held multiple roles at The Walt Disney Company, including Director of International Consumer Products and Senior Director of Global Consumer Products / Business Development. His tenure spanned from 2005 to 2011, during which he focused on international licensing and business development strategies. His work at Disney equipped him with valuable insights into global brand management and consumer products.
Education and Expertise
Francisco Arenas has a strong educational background, having studied at several prestigious institutions. He earned a Master of Business Administration (MBA) in Finance and Marketing from the Questrom School of Business at Boston University. He also holds a Bachelor of Science in Industrial Engineering from Universidad Iberoamericana in Mexico City. Additionally, he completed an Executive Diploma in Marketing from Instituto Tecnológico Autónomo de México and a Harvard Business School Publishing Certificate through The Walt Disney Company Development Program, focusing on Creativity and Innovation, Technology, and Global Business.
Diverse Professional Background
Arenas has a diverse professional background, having worked in various roles across multiple industries. He began his career at LEGO Group as a Marketing and Sales Manager in Mexico City and later transitioned to positions at Sesame Workshop and Univision Communications Inc. His experience also includes a role as SVP of Business Development & Licensing at Billboard - The Hollywood Reporter Media Group. This varied background has provided him with a comprehensive understanding of brand licensing and business development.