Ian Cheng
About Ian Cheng
Ian Cheng is the Assistant Manager of Marketing Communications at Condé Nast in Taipei, where he has worked since 2018. He holds a Bachelor's degree in Italian from Fu Jen Catholic University and has organized numerous high-profile events, managing key accounts for luxury brands.
Work at Condé Nast
Ian Cheng has been employed at Condé Nast as the Assistant Manager of Marketing Communications since 2018. In this role, he has been responsible for overseeing marketing initiatives and communications strategies within the organization. Cheng has demonstrated his capability by organizing significant events, such as the Alexander Wang opening press day and the GUCCI new collection CRM events across multiple locations, including Taipei, Taichung, and Kaohsiung.
Education and Expertise
Ian Cheng studied at 輔仁大學, where he earned a Bachelor's degree in the Italian Department from 1998 to 2002. His academic background in Italian has contributed to his communication skills and cultural understanding, which are essential in his marketing role. Cheng's education has equipped him with the knowledge necessary to navigate the complexities of marketing communications in a diverse environment.
Background
Before joining Condé Nast, Ian Cheng worked as a Senior Reporter at 壹傳媒集團台灣分公司 from 2010 to 2011. This experience in journalism provided him with a strong foundation in media relations and communication strategies. Cheng has also led a team of four members, reporting directly to the Assistant PR Director, which has enhanced his leadership and project management skills.
Achievements
During his tenure at Condé Nast, Ian Cheng has successfully organized over 16 large-scale events in 2019, showcasing his event management skills. Notably, he hosted a year-end party for 400 guests, demonstrating his ability to manage large gatherings effectively. Additionally, he has managed main accounts for high-profile brands such as Moncler, Fred Jewelry, GUCCI, and Omega, highlighting his expertise in client relationship management.
Networking and Media Relations
Ian Cheng has extensive experience in building strong relationships with key media outlets, bloggers, KOLs, analysts, and industry associates. His networking skills have been instrumental in enhancing the visibility of the brands he manages. Cheng's ability to connect with various stakeholders has contributed to the success of marketing campaigns and events.