Jenna Rak
About Jenna Rak
Jenna Rak is the Senior Director of Audience Development, Social Media and Analytics for Vogue, overseeing operations in Europe, APAC, and LatAm. With extensive experience in audience growth and digital strategy, she has held various roles at Condé Nast and previously worked at Facebook and The Huffington Post.
Current Role at Vogue
Jenna Rak serves as the Senior Director of Audience Development, Social Media, and Analytics for Europe, APAC, and LatAm at Vogue. She has held this position since 2022, overseeing audience growth initiatives across nine markets outside the United States. In this role, she is responsible for guiding the prioritization of global product and technology initiatives to align with market needs. Rak leads a global team of 23 full-time employees, focusing on achieving audience development targets and enhancing Vogue's reach.
Previous Experience at Condé Nast
Prior to her current role, Jenna Rak held several positions at Condé Nast. She worked as the Europe Director of Audience Development, Social Media, and Analytics for Vogue from 2020 to 2022. Before that, she was the Head of Audience Growth in the UK from 2019 to 2021. Rak also served as a Senior Strategist for Glamour from 2017 to 2019 and as an Audience Development Manager from 2016 to 2017. Her earlier role at Condé Nast was as a Growth Hacker from 2015 to 2016.
Education and Academic Background
Jenna Rak studied at Wilfrid Laurier University, where she earned a degree in Business/Commerce. She also attended the University of Waterloo, majoring in Biotechnology, and achieved a Bachelor of Science (BSc). Her educational background provides a foundation for her expertise in audience development and analytics.
Experience at Facebook and The Huffington Post
Jenna Rak gained experience as a Market Strategist at Facebook in 2012, where she worked for 11 months in the Toronto area. Additionally, she was a Marketing & Growth Strategist at The Huffington Post in 2014 for nine months in the Greater New York City Area. These roles contributed to her skills in audience engagement and strategic growth.
Leadership Role at AOP
Since 2017, Jenna Rak has served as Co-Chair for Audience Development at the Association of Online Publishers (AOP). In this leadership position, she contributes to discussions and initiatives aimed at enhancing audience engagement within the online publishing industry.