Jessica Mason
About Jessica Mason
Jessica Mason is the Director of Programmatic Yield at Condé Nast, where she has worked since 2023. She has extensive experience in digital advertising, having held various roles at Hearst Digital and Hearst Core Audience, where she developed best practices and mentored talent.
Current Role at Condé Nast
Jessica Mason serves as the Director of Programmatic Yield at Condé Nast, a position she has held since 2023. In this role, she focuses on optimizing programmatic advertising strategies and revenue generation. Her work involves developing and implementing best practices to enhance campaign performance in the digital advertising landscape.
Previous Experience at Hearst Digital
Jessica Mason has extensive experience at Hearst Digital, where she held multiple positions. She worked as Associate Director of Ad Trafficking and Inventory from 2012 to 2014, and later served as Director of Ad Operations from 2014 to 2015. Additionally, she was the Senior Director of Digital Ad Tech & Services from 2016 to 2018. Her roles involved managing ad operations and inventory, as well as leading digital advertising technology initiatives.
Education and Academic Background
Jessica Mason studied at The New School, where she earned a Bachelor of Arts in Cultural Studies & Digital Media from 2003 to 2007. She also attended Marymount Manhattan College, achieving a Bachelor of Fine Arts in Acting from 2000 to 2002. Furthermore, she has pursued additional studies at NYU School of Professional Studies, enhancing her expertise in her field.
Mentorship and Team Development
Jessica Mason is recognized for her commitment to mentoring and promoting talent within her team. She focuses on enhancing organizational performance by fostering skill development and providing guidance to her colleagues. Her leadership approach emphasizes collaboration and the importance of nurturing talent in the workplace.
Contributions to Digital Advertising
Throughout her career, Jessica Mason has developed best practices and processes for partner integration and campaign revenue delivery in the digital advertising industry. She is known for her ability to find solutions that enable sales teams to close deals and deliver successful advertising campaigns.