Jordan Highsmith
About Jordan Highsmith
Jordan Highsmith is the Manager of Sales Development and Brand Partnerships at Condé Nast, where he has worked since 2022. He has a background in content marketing and business development, with previous roles at GiftBasket.com, Lord + Taylor, and Gallery Media Group.
Work at Condé Nast
Jordan Highsmith has been employed at Condé Nast as the Manager of Sales Development and Brand Partnerships since 2022. In this role, Highsmith operates within the New York City Metropolitan Area in a hybrid work environment. Responsibilities include defining marketing objectives and launch strategies, as well as overseeing the end-to-end development of major product launches. Highsmith also manages budgets and collaborates with cross-functional teams to ensure successful execution of marketing initiatives.
Previous Experience in Sales and Marketing
Prior to joining Condé Nast, Jordan Highsmith held several positions that contributed to their expertise in sales and marketing. Highsmith worked as a Senior Buyer at GiftBasket.com from 2019 to 2022, where they developed content marketing strategies based on consumer and cultural insights. Additionally, Highsmith served as a Merchandise Planner at Lord + Taylor for 10 months in 2018-2019 and as Manager of Business Development at Gallery Media Group from 2021 to 2022. These roles involved negotiating costs, analyzing marketing effectiveness, and driving growth strategies.
Education and Expertise
Jordan Highsmith studied at Hunter College, where they earned a degree in Communication and Media Studies. This educational background has equipped Highsmith with the skills necessary to navigate the digital media landscape effectively. Highsmith's expertise includes developing marketing strategies that leverage insights to achieve measurable results, as well as monitoring and analyzing brand marketing initiatives to inform future strategies.
Key Responsibilities and Skills
In the role of Manager, Sales Development and Brand Partnerships, Jordan Highsmith plays a crucial role in defining marketing objectives and launching strategies. Highsmith is responsible for the comprehensive development of major marketing launches, which includes budget management and collaboration with various teams. The ability to negotiate competitive costs and analyze the effectiveness of marketing initiatives are key skills that contribute to Highsmith's success in this position.