Kaitlin Gross
About Kaitlin Gross
Kaitlin Gross is a Senior Director of Growth Marketing at Condé Nast, where she has worked since 2023. She has extensive experience in digital marketing, having held various positions at notable companies such as iCrossing, Merkle, Facebook, and Showtime Networks.
Current Role at Condé Nast
Kaitlin Gross serves as the Senior Director of Growth Marketing at Condé Nast, a position she has held since 2023. In this role, she focuses on developing and implementing strategies that drive growth through data-driven decision-making. Her expertise in digital media strategy and marketing technology enables her to enhance customer journeys and improve audience segmentation.
Previous Experience in Media Strategy
Before joining Condé Nast, Kaitlin Gross held several positions in media strategy. She worked at iCrossing as a Media Strategist from 2016 to 2017 and later returned as a Senior Media Strategist from 2017 to 2018. Her tenure at Merkle included roles as Senior Media Manager and Associate Director - Integrated Media Lead, where she contributed to integrated media strategies from 2019 to 2021.
Experience at Showtime Networks
Kaitlin Gross was the Director of Performance Marketing at Showtime Networks Inc. from 2021 to 2023. In this capacity, she was responsible for leading performance marketing initiatives and optimizing marketing efforts through various attribution methodologies. Her work focused on delivering measurable results and addressing unique business challenges.
Educational Background
Kaitlin Gross earned her Master of Business Administration (MBA) from the Questrom School of Business at Boston University, completing her studies from 2021 to 2023. This educational background provided her with a strong foundation in business principles and marketing strategies, which she applies in her professional roles.
Expertise in Digital Marketing
Kaitlin Gross has a strong specialization in digital marketing, particularly in leveraging marketing technology to enhance customer experiences. She is known for promoting a full-funnel strategic approach in digital marketing and has expertise in utilizing identity resolution and DCO ad servers for efficient media execution.