Kassidy Silva
About Kassidy Silva
Kassidy Silva is the Associate Director of Social Media at Allure, where she oversees the social media team and reports to the Director of Audience Development. She has a strong background in digital media, having previously held positions at TIME, Forbes, and Edelman.
Work at Condé Nast
Kassidy Silva serves as the Associate Director of Social Media at Allure, a publication under Condé Nast. In this role, she oversees the social media team and reports directly to the Director of Audience Development. Silva has been with Allure since 2022, contributing to the brand's digital presence and audience engagement strategies.
Previous Experience in Social Media and Marketing
Prior to her role at Allure, Kassidy Silva worked at TIME as Senior Manager of Social Media Strategy from 2020 to 2022. She also held the position of Marketing Manager at TIME from 2019 to 2020. Her experience includes a role as Visual Social Media Editor at Forbes from 2016 to 2018, where she developed social media content strategies.
Background in Financial Communications
Kassidy Silva has a background in financial communications, having worked as a Senior Account Executive at Edelman from 2018 to 2019. During her time there, she played a key role in building the digital practice for Financial Communications & Capital Markets. This experience contributed to her expertise in managing communications in complex industries.
Education and Expertise
Kassidy Silva earned a Bachelor's Degree in Finance and Marketing from Florida State University. Her educational background supports her extensive experience in digital media and marketing, equipping her with the skills necessary for her roles in various high-profile media organizations.
Early Career in Editorial and Marketing
Silva began her career in the editorial field as an Editorial Intern at Daily Front Row, Inc. from 2011 to 2015. She also worked as a Marketing Intern at Rent The Runway from 2012 to 2014. Her early experiences laid the foundation for her later roles in marketing and social media management.