Kelly Cannon
About Kelly Cannon
Kelly Cannon is the Senior Director of Branded Content Strategy at 23 Stories X Condé Nast, where she has worked since 2012. She specializes in creating branded content strategies for the beauty, fashion, and retail industries, leveraging her background in marketing and journalism.
Work at Condé Nast
Kelly Cannon has been employed at 23 Stories X Condé Nast since 2012, where she serves as the Senior Director of Branded Content Strategy. In this role, she focuses on optimizing real-time learnings and performance to meet established KPIs. Prior to her current position, she worked at Condé Nast as the Promotion Director for BRIDES Brands for eight months in 2011. Her experience at Condé Nast has contributed to her expertise in developing branded content strategies.
Education and Expertise
Kelly Cannon earned her Bachelor's degree in Journalism from The University of Georgia. Her educational background has equipped her with the skills necessary to excel in the field of branded content strategy. She specializes in creating strategies for the beauty, fashion, and retail industries, utilizing proprietary insights to enhance branded content projects.
Background
Before joining Condé Nast, Kelly Cannon worked at Martha Stewart Living Omnimedia as the Sales Development Director for the East Coast from 2007 to 2011. This four-year tenure provided her with valuable experience in sales development and marketing strategies across digital and print platforms. Her background in these roles has shaped her approach to branded content.
Achievements
Kelly Cannon is recognized for her ability to build and develop effective teams by enhancing individual strengths. Her focus on integrating marketing strategies across various platforms has led to successful branded content initiatives. Her work has consistently aimed at meeting performance metrics and optimizing content strategies.