Kelsey Hendershot
About Kelsey Hendershot
Kelsey Hendershot is a Manager of Global Paid Digital at Condé Nast, overseeing digital marketing for prominent brands such as Vogue and GQ. With a background in marketing and project management, she has successfully generated significant revenue through strategic media campaigns and innovative marketing initiatives.
Current Role at Condé Nast
Kelsey Hendershot serves as the Manager of Global Paid Digital at Condé Nast, overseeing digital marketing strategies for prominent brands including Vogue, GQ, AD, and Traveler. In this role, she has developed and executed comprehensive media plans that have significantly increased revenue, including a notable plan during Vogue's Met Gala that generated over $650,000. Her responsibilities include analyzing performance data from paid campaigns and synthesizing consumer insights to inform marketing strategies.
Previous Experience at Condé Nast
Before her current position, Kelsey worked as the Associate Manager of Paid Digital at Condé Nast from 2020 to 2021. During her tenure, she contributed to various digital marketing initiatives and gained valuable experience in managing paid media campaigns. This role laid the groundwork for her subsequent achievements in her current managerial position.
Education and Expertise
Kelsey Hendershot earned her Bachelor of Business Administration (BBA) in Marketing from The University of Texas at Austin, specifically from the Red McCombs School of Business. She completed her degree from 2016 to 2020, which provided her with a strong foundation in marketing principles and strategies that she applies in her professional roles.
Career Progression
Kelsey has held various positions in marketing and project management throughout her career. She worked as the Interim Marketing Director and Marketing Manager at Hendershot Cowart, P.C. in 2020. Prior to that, she served as Vice President of Production at University Fashion Group from 2018 to 2019. Her experience also includes roles at EYESIGHT Fashion & Luxury, where she progressed from Project Intern to Production Assistant, and later to Project Manager.
Achievements in Digital Marketing
In her role at Condé Nast, Kelsey has generated over $6 million in revenue in 2022 through full funnel paid media campaigns for six brands. She executed the launch of Vogue Club by developing a cross-functional paid marketing strategy and identifying market opportunities. Additionally, she designed audience and creative testing calendars, ensuring effective campaign management and timely execution.