Kenny Thapoung
About Kenny Thapoung
Kenny Thapoung serves as the Associate Director of Audience Development at SELF Magazine, where he has significantly increased social media traffic and audience engagement since 2018. He previously held various roles at Condé Nast and Marie Claire, contributing to notable audience growth and successful event management.
Work at Condé Nast
Kenny Thapoung has been serving as the Associate Director of Audience Development for SELF Magazine at Condé Nast since 2018. In this role, he has focused on enhancing audience engagement and growth through various digital platforms. His responsibilities include managing social media strategies and overseeing audience development initiatives. Prior to his current position, he held several roles at Condé Nast, including Associate Director of Social Media for both SELF Magazine and Glamour, where he contributed to significant audience growth across multiple channels.
Education and Expertise
Kenny Thapoung studied at Temple University from 2009 to 2013, where he gained foundational knowledge in communication and media. His educational background supports his expertise in audience development and social media management. He employs analytical tools such as Dash Hudson and Google Analytics to derive insights and inform content strategies, demonstrating a strong understanding of digital marketing metrics.
Background
Before joining Condé Nast, Kenny Thapoung worked at Rodale Inc. as an Associate Social Media Editor for Women's Health from 2014 to 2015. He transitioned to Marie Claire in 2015 as a Social Media Editor, where he worked for nine months. His early career experiences provided him with a solid foundation in social media strategy and audience engagement, which he has continued to develop throughout his career.
Achievements
Kenny Thapoung has achieved notable success in audience development and social media engagement. He organized the 'Checking In' event, which attracted 1,248 attendees and achieved a completion rate 308% higher than the company average. His efforts have led to significant increases in social media traffic, including a 248% increase in Facebook traffic and a 31% increase in Instagram traffic month-over-month. Additionally, he successfully grew the TikTok audience by 61% year-over-year, surpassing 1 million followers.
Social Media Impact
Throughout his career, Kenny Thapoung has made a significant impact on social media engagement for various publications. He managed a podcast campaign that garnered over 1 million impressions and 600,000 downloads. His strategic approach to social media has earned him recognition, including the 2018 ASME Award for social media, highlighting his contributions to the field.