Kristina Twichell
About Kristina Twichell
Kristina Twichell is a Manager of Digital Strategy and Initiatives at Condé Nast, with extensive experience in account management across various media companies, including Terakeet and CBS Interactive. She holds a Bachelor of Arts in Sociology from the University of Massachusetts, Amherst.
Work at Condé Nast
Kristina Twichell has been employed at Condé Nast since 2016, where she holds the position of Manager, Digital Strategy and Initiatives. In this role, she focuses on developing and implementing digital strategies that align with the company's goals. Her tenure at Condé Nast spans over eight years, during which she has contributed to various digital initiatives that enhance the company's online presence and engagement.
Experience at Terakeet
Since 2017, Kristina Twichell has served as an Account Manager at Terakeet, a position she has held for seven years in New York City. In her role, she manages client accounts and develops strategies to optimize digital marketing efforts. Her experience at Terakeet complements her background in digital strategy and account management.
Previous Roles at CBS Interactive
Kristina Twichell worked at CBS Interactive in two capacities. She began as an Account Coordinator from 2014 to 2015, where she supported account management functions for one year. She then advanced to the role of Account Manager from 2015 to 2016, where she managed client relationships for nine months. Her experience at CBS Interactive provided her with foundational skills in account management and client service.
Educational Background
Kristina Twichell earned her Bachelor of Arts (BA) degree in Sociology from the University of Massachusetts, Amherst. She attended the university from 2004 to 2008, completing her studies over a four-year period. This educational background has contributed to her understanding of social dynamics, which can be beneficial in her roles in digital strategy and account management.
Career at ESPN and HelloGiggles
Prior to her roles at CBS Interactive, Kristina Twichell worked at ESPN as an Account Service Representative from 2011 to 2014 for three years. This position involved managing client accounts and ensuring service quality. Additionally, she briefly worked at HelloGiggles as an Account Executive in 2016 for four months, where she focused on account management in a digital media environment.