Lana Lurch
About Lana Lurch
Lana Lurch serves as the Head of Performance Marketing at Condé Nast, where she has worked since 2020. With extensive experience in social media management and marketing, she has held various roles at notable companies, including Glamour and Videdressing.
Current Role at Condé Nast
Lana Lurch serves as the Head of Performance Marketing at Condé Nast, a position she has held since 2020. In this role, she leads a team of six Performance Marketing Managers. Her focus is on developing and implementing cross-channel marketing strategies that drive performance and engagement across various platforms.
Previous Experience at Condé Nast
Prior to her current role, Lana Lurch worked at Condé Nast in various capacities. She served as a Senior Social Media Strategist from 2017 to 2018, where she contributed to the social media strategies for brands such as VOGUE, GLAMOUR, GQ, AD, and WIRED. Additionally, she was the Lead Social Media Manager from 2018 to 2020, further enhancing her expertise in social media marketing.
Career Background in Social Media Management
Lana Lurch has a diverse background in social media management, having worked at several organizations. She was a Social Media Manager at Glamour from 2015 to 2017 and at webguerillas GmbH from 2014 to 2015. Her experience also includes roles as Community Manager and Content Manager at Videdressing in 2014, and Social Media Marketing Manager at GLAMLOOP in 2013.
Education and Early Career
Lana Lurch began her career with an internship at Süddeutsche Zeitung in 2011. She also gained experience as a Student Trainee at mytheresa.com from 2012 to 2013 and completed a trainee/internship at Condé Nast in 2013. These early roles provided her with foundational skills in marketing and content management.
Specialization in Marketing Strategies
Lana Lurch specializes in marketing across multiple platforms, including Facebook, Instagram, TikTok, Snapchat, LinkedIn, SEA, Pinterest, and YouTube. She emphasizes data-driven approaches in her marketing strategies, focusing on conversion optimization, lead generation, and funnel optimization to achieve measurable results.