Lara Kramer
About Lara Kramer
Lara Kramer serves as the Director of Audience Development, Social, and Analytics at Self Magazine, where she leads strategic partnerships and oversees content performance. She has a diverse background in audience development and marketing, having held various roles at Condé Nast and Fodor's Travel.
Current Role at Self Magazine
Lara Kramer serves as the Director of Audience Development, Social, and Analytics at Self Magazine. In this role, she leads strategic partnerships, focusing on content ideation and creation. She is responsible for brand reporting and content performance, ensuring that the magazine's content aligns with audience interests. Additionally, she programs content for Self Magazine's newsletter products, driving strategies for content inclusion and subject line guidance. Her collaboration with editorial, product, sales, and executive teams aims to identify new traffic and revenue opportunities.
Experience at Condé Nast
Lara Kramer has extensive experience at Condé Nast, where she held several positions. She worked as the Global Associate Director of Audience Development for Condé Nast Traveler from 2021 to 2023, and later as the Global Director of Audience Development, Social, and Analytics for the same publication from 2023 to 2024. During her tenure, she focused on audience engagement and analytics, contributing to the brand's growth and outreach strategies. Prior to these roles, she served as the Senior Manager of Audience Development for Condé Nast Traveler from 2016 to 2021.
Previous Experience in Digital Marketing
Before her roles at Condé Nast, Lara Kramer worked as the Senior Digital Marketing Manager at Fodor's Travel from 2013 to 2016. In this position, she was responsible for developing and implementing digital marketing strategies to enhance brand visibility and audience engagement. Additionally, she began her career at SaleAMP, Inc. as a Marketing Manager from 2011 to 2013, where she gained valuable experience in marketing within the tech industry.
Educational Background
Lara Kramer holds a dual Bachelor of Arts degree in Creative Writing, Anthropology, and Sociology from DePauw University, which she completed from 2005 to 2009. She also studied New Zealand Literature at The University of Auckland during a study abroad program in 2007. Her educational background provides a foundation for her work in audience development and content strategy.