Laura Lorenz Panaro
About Laura Lorenz Panaro
Laura Lorenz Panaro serves as the Senior Director of Marketing at Condé Nast, a position she has held since 2019. With extensive experience in integrated marketing roles at notable publications including The Hollywood Reporter and Billboard, she has developed a strong background in marketing and partnerships.
Current Role at Condé Nast
Laura Lorenz Panaro serves as the Senior Director of Marketing at Condé Nast, a position she has held since 2019. In this role, she is responsible for overseeing marketing strategies and initiatives that enhance brand visibility and engagement. Her experience at Condé Nast includes previous roles such as Integrated Marketing Assistant and Integrated Marketing Coordinator, where she contributed to various marketing projects.
Previous Experience at The Hollywood Reporter
Prior to her current position, Laura Lorenz Panaro worked at The Hollywood Reporter in multiple capacities. She served as Integrated Marketing Manager from 2010 to 2012, Senior Manager of Integrated Marketing from 2012 to 2014, and Director of Integrated Marketing from 2014 to 2017. During her tenure, she focused on developing integrated marketing campaigns that aligned with the publication's strategic goals.
Experience at Billboard
Laura Lorenz Panaro held significant roles at Billboard, including Executive Director of Marketing & Partnerships from 2017 to 2019. She also worked as Director of Integrated Marketing during the same period. Her responsibilities included managing marketing partnerships and executing promotional strategies that supported both Billboard and The Hollywood Reporter.
Educational Background
Laura Lorenz Panaro earned a Bachelor of Arts degree in Communications and Marketing from Loyola University Maryland. Additionally, she studied abroad at the University of Auckland, where she also achieved a Bachelor of Arts. Her educational background has provided her with a strong foundation in marketing principles and communication strategies.
Early Career and Internships
Laura Lorenz Panaro began her career with various internships that provided her with valuable industry experience. She interned at WWD as an Advertising Intern in 2005, at Hearst Magazines as a Corporate Sales & Marketing Intern in 2006, and at Condé Nast as a Modern Bride Editorial Intern in 2004. These roles contributed to her understanding of marketing and editorial processes in the publishing industry.