Laurence Bradley
About Laurence Bradley
Laurence Bradley is a Senior CRM Manager currently working at Condé Nast in London. He has extensive experience in CRM roles across various companies, including Wunderflats and Great Rail Journeys Ltd, and possesses strong skills in CRM strategy and data analysis.
Work at Condé Nast
Currently, Laurence Bradley holds the position of Senior CRM Manager at Condé Nast, a role he has occupied since 2023. Based in London, England, he works in a hybrid capacity. In this position, he supports and develops brands such as Vogue, Architectural Digest, GQ, and Condé Nast Traveler, specifically targeting the US market as part of the Global CRM Team.
Previous Experience in CRM Management
Before joining Condé Nast, Laurence Bradley served as CRM Manager at Wunderflats from 2022 to 2023, working remotely from Berlin, Germany. His earlier roles include CRM & Insight Manager at Northern from 2019 to 2021, and Senior CRM Marketing Manager at RNIB for a brief period in 2021 to 2022. He also held various positions at Sky Betting & Gaming, where he focused on gaming performance and marketing CRM management.
Education and Expertise
Laurence Bradley has a solid educational background in marketing and media. He studied at Edinburgh Napier University, earning a Bachelor of Arts (B.A.) with honors in Marketing Studies from 2008 to 2012. He also obtained a Bachelor of Arts (B.A.) in Film and Broadcast Production from London Metropolitan University from 2006 to 2008. Additionally, he achieved a Level 6 Diploma in Professional Marketing from CIM | The Chartered Institute of Marketing between 2018 and 2019.
Skills and Specializations
Laurence Bradley possesses a diverse skill set in CRM management, including new platform implementation and data migration. He specializes in acquisition, loyalty, and retention strategies. His expertise extends to CRM strategy and roadmap development, data segmentation, omni-channel marketing, and automation. He has extensive experience with various CRM platforms, including Salesforce, Microsoft Dynamics, and Hubspot.
Career Progression and Roles
Laurence Bradley's career in marketing and CRM spans several years and various roles. He began as a Trainee Marketing Executive at McCann Manchester in 2012 and progressed through positions at Great Rail Journeys Ltd, where he served as Direct Marketing Executive and later as Senior Direct Marketing Executive. His experience also includes working as a Senior Marketing Executive at Pitchero and various roles at Sky Betting & Gaming, where he focused on gaming marketing and performance.