Lexi Herrick
About Lexi Herrick
Lexi Herrick serves as the Director of Audience Development, Social Media and Analytics at Allure Magazine, where she has implemented advanced analytics tools and innovative audience growth strategies. She has a diverse background in media and communications, holding degrees from Shippensburg University of Pennsylvania and Elizabethtown College, and has held various roles in organizations such as Her Track, HuffPost, and Arizent.
Current Role at Condé Nast
Lexi Herrick serves as the Director of Audience Development, Social Media, and Analytics for Allure Magazine at Condé Nast. In this role, she has been instrumental in integrating advanced analytics tools to enhance audience insights. Since joining in 2022, she has contributed to the successful launch of several digital campaigns aimed at expanding Allure Magazine's online presence. Additionally, she has developed innovative audience growth strategies that have significantly increased the magazine's social media engagement.
Previous Experience in Audience Development
Prior to her current position, Lexi Herrick held various roles in audience development and digital strategy. She worked at Arizent as Director of Audience Development for five months in 2021 and previously served as Associate Director of SEO and Data, as well as SEO Manager, from 2017 to 2019. Her experience at Arizent included developing strategies that enhanced audience engagement and optimizing digital content for search engines.
Background in Journalism and Communication
Lexi Herrick studied Communication, Journalism, and Related Programs at Shippensburg University of Pennsylvania, where she earned her Bachelor's degree. She also studied Corporate Communications at Elizabethtown College, achieving another Bachelor's degree. This educational background has provided her with a solid foundation in media and communication strategies.
Experience in Social Media and Content Creation
Lexi Herrick has extensive experience in social media and content creation. She worked as a Social Media and Video Media Coordinator at Elizabethtown College from 2012 to 2014. Additionally, she was a Contributing Writer for HuffPost from 2014 to 2018, where she developed content that resonated with diverse audiences. Her role at Her Track as Publisher and Editor from 2016 to 2023 further solidified her expertise in managing digital content and audience engagement.
Internship and Early Career Development
Lexi Herrick began her career with an internship at YMCA of the USA in marketing and video production from 2011 to 2012. This early experience allowed her to develop skills in marketing and media production, which she later applied in her various roles in audience development and social media strategy.