Margo Guthlein
About Margo Guthlein
Margo Guthlein serves as the Senior Manager of eCommerce Conversion Optimization at Condé Nast, where she focuses on enhancing user experience and optimizing purchase flows. With extensive experience in marketing and consumer engagement, she has held various roles at ESPN and CMP Media over a career spanning several decades.
Work at Condé Nast
Margo Guthlein has been serving as the Senior Manager of eCommerce Conversion Optimization at Condé Nast since 2021. In this role, she focuses on enhancing user experience and optimizing purchase flows for the company's digital properties. Her work aims to improve the overall effectiveness of online transactions and customer interactions, contributing to the company's digital strategy.
Previous Experience at ESPN Inc.
Prior to her current position, Margo Guthlein held multiple roles at ESPN Inc. from 1997 to 2019. She began as an Assistant Manager for Renewals, Bills & Gift at ESPN The Magazine, progressing to Senior Manager of New Business, then Associate Director of Fundraising & Partnerships, and finally Associate Director of Consumer Marketing for ESPN The Magazine. Her extensive tenure at ESPN focused on consumer marketing, fundraising, and new business development.
Early Career at CMP Media
Margo Guthlein started her career at CMP Media, where she worked as an Assistant Marketing Manager in New Business from 1995 to 1997. This role provided her with foundational experience in marketing strategies and business development, which she later applied in her positions at ESPN Inc.
Education and Expertise
Margo Guthlein earned a Bachelor of Science (B.S.) degree in Marketing from Manhattan College. Her educational background has equipped her with the knowledge and skills necessary for her roles in eCommerce and marketing, particularly in areas related to user experience and subscription growth.
Focus on Analytics and Revenue Growth
Margo Guthlein utilizes analytics to identify opportunities for subscription growth and user experience improvements. Her approach emphasizes data-driven decision-making to deliver effective solutions that drive revenue and enhance customer acquisition for both online and print subscriptions.