Maria Betances
About Maria Betances
Maria Betances serves as the Global Consumer Revenue Executive Director at Vogue, where she has significantly increased consumer revenue through various initiatives. She has a diverse background in marketing, having held key positions at Time Inc. and Condé Nast, and holds a B.A. in Media Arts & Communications from Long Island University.
Work at Condé Nast
Maria Betances currently serves as the Global Consumer Revenue Executive Director for Vogue at Condé Nast, a position she has held since 2021. In this role, she has successfully doubled consumer revenue across various streams, including memberships, commerce, events, subscriptions, licensing, and merchandise. Prior to her current role, she worked as the Executive Director of Consumer Marketing for multiple brands, including Vogue and Allure Beauty Box, from 2017 to 2021. She also held the position of Consumer Marketing Director at Condé Nast from 2011 to 2017.
Experience at Time Inc.
Maria Betances has extensive experience at Time Inc., where she held several marketing positions. She worked as the Marketing Director for All You & People en Español from 2006 to 2008, and later served as the Marketing Director for Retention for nine months in 2008. In 2009, she briefly worked as the Marketing Director for Acquisition. Additionally, she was a Marketing Consultant at Time Inc. from 2010 to 2011.
Education and Expertise
Maria Betances studied at Long Island University, where she earned a Bachelor of Arts degree in Media Arts & Communications. Her educational background has equipped her with the skills necessary for her roles in consumer marketing and revenue generation within the media industry.
Achievements in Consumer Revenue
At Vogue, Maria Betances spearheaded the launch of Vogue Club, the brand's first global membership program. She also led the successful introduction of the Allure Beauty Box, which became one of the top three consumer revenue businesses at Condé Nast. Her efforts in long-range planning and Go-To-Market strategies have impacted twelve global markets for Vogue.
Background in Marketing
Maria Betances began her career in marketing at Sesame Workshop, where she worked as a Research Assistant and Circulation Marketing Coordinator from 1998 to 2000. This early experience laid the foundation for her subsequent roles in consumer marketing and revenue generation across various prestigious organizations.