Mayu Kato
About Mayu Kato
Mayu Kato serves as the Global Manager of Analytics at Vogue, a position she has held since 2023. With a background in audience development and fashion editorial roles at Condé Nast, she has extensive experience in analytics and media.
Work at Condé Nast
Mayu Kato has held multiple roles at Condé Nast, contributing significantly to Vogue's analytics and audience development. She began her career at Condé Nast Japan as an Assistant Fashion Features Editor for Vogue Japan from 2016 to 2019. After relocating to London, she worked as an Audience Growth Executive for Vogue Global Network from 2019 to 2021. Following this, she served as a Global Analyst for Vogue Audience Development from 2021 to 2022, and then as a Global Senior Analyst in the same department until 2023. Currently, she is the Global Manager of Analytics for Vogue, a position she has held since 2023.
Education and Expertise
Mayu Kato has a strong academic background in Political Science. She earned her Bachelor's degree from Keio University, studying from 2012 to 2016. Additionally, she studied at the University of Paris I: Panthéon-Sorbonne for one year in 2014, focusing on Political Science. Kato also attended The University of Tokyo for a year in 2016, where she engaged in the Interfaculty Initiative in Information Studies. This educational foundation supports her expertise in analytics and audience development within the fashion industry.
Background
Mayu Kato has a diverse professional background that spans both Japan and the United Kingdom. She began her career in the fashion industry as an Assistant Fashion Features Editor at Vogue Japan, where she worked for three years. After moving to London, she transitioned into analytics and audience development roles at Condé Nast, where she has accumulated several years of experience. Her international experience and roles within a leading fashion publication have shaped her career in analytics.
Achievements
Throughout her career at Condé Nast, Mayu Kato has progressed through various roles, demonstrating her capabilities in analytics and audience growth. Her journey from Assistant Fashion Features Editor to Global Manager of Analytics reflects her adaptability and expertise in the fashion media landscape. Kato's work has contributed to the understanding of audience engagement and growth strategies within Vogue, positioning her as a key player in the analytics domain of the publication.