Michele Bastin
About Michele Bastin
Michele Bastin serves as the Associate Director of Marketing for CNX in The Lifestyle Division at Condé Nast, a position she has held since 2021. With over a decade of experience in marketing and project management, she has a proven track record of developing successful marketing strategies and collaborating effectively within teams.
Work at Condé Nast
Michele Bastin has held multiple roles at Condé Nast, currently serving as Associate Director of Marketing for CNX, The Lifestyle Division since 2021. In this position, she focuses on developing and implementing marketing strategies that enhance brand visibility and drive engagement. Prior to her current role, she worked as a Brand & Category Marketing Consultant from 2017 to 2020, where she contributed to various marketing initiatives. Additionally, she briefly served as Associate Merchandising Director at Condé Nast Portfolio in 2007.
Previous Experience in Marketing
Before joining Condé Nast, Michele Bastin worked at Trusted Media Brands, Inc. as Director of Marketing (Temporary) from 2020 to 2021. She also spent nine years at Golf Digest, where she held the position of Associate Director of Integrated Marketing from 2008 to 2017. Earlier in her career, she was a Promotion Manager at Details Magazine from 1996 to 2000 and served as Creative Services Manager at FHM for one year. Her diverse experiences have equipped her with a comprehensive understanding of marketing across various platforms.
Education and Expertise
Michele Bastin earned her Bachelor of Arts (B.A.) degree in Mass Media and Journalism from Rutgers, The State University of New Jersey-New Brunswick. Her educational background has provided her with a solid foundation in media and communication, which she has applied throughout her career in marketing. She is recognized for her proactive approach and ability to collaborate effectively with teams to implement creative marketing strategies.
Achievements in Marketing Strategy
Throughout her career, Michele Bastin has developed and executed comprehensive marketing programs that have significantly increased revenue and generated interest for various brands within Condé Nast. Her expertise includes creating custom content and executing special events, showcasing her strong project management skills. With over a decade of experience, she has demonstrated a consistent ability to drive successful marketing initiatives.