Nicole Holtsmark
About Nicole Holtsmark
Nicole Holtsmark serves as the Director of Commercial Products & Platforms, bringing extensive experience in digital advertising and programmatic trading. She has held various leadership roles in the industry and is recognized for her contributions to digital transformation and mentorship.
Current Role as Director Of Commercial Products & Platforms
Nicole Holtsmark currently serves as the Director of Commercial Products & Platforms, a position she has held since 2020 in London, England. In this role, she oversees the development and management of commercial products and platforms, focusing on enhancing digital strategies and optimizing revenue streams. Her leadership is pivotal in navigating the complexities of commercial operations within the organization.
Previous Experience in Commercial and Data Products
Before her current role, Holtsmark held various positions in commercial and data products. She worked as Head of Commercial Platforms & Data Products from 2017 to 2020, and as Head of Commercial Data Products from 2016 to 2017. Her experience also includes serving as Head of Programmatic Trading & Audiences from 2015 to 2016, and as Director of Operations at The Publisher Trading Desk Ltd from 2012 to 2013. These roles contributed to her expertise in programmatic trading and data-driven strategies.
Educational Background in Multimedia Management
Nicole Holtsmark studied at European University in Barcelona, where she earned a Bachelor of Science in Management in Multimedia from 2003 to 2005. Additionally, she attended Ecole Active Bilingue in Paris, achieving both the British Leaving Certificate and the American High School Diploma from 1997 to 2002. Her educational background has equipped her with a solid foundation in multimedia management and business principles.
Recognition and Awards in Ad Tech
Holtsmark has received recognition for her contributions to the advertising technology sector. She was featured in ExchangeWire's list of 50 Women in Ad Tech in 2017, highlighting her influence in the industry. Additionally, she received the 'Best Media Technology Partnership' award at the AOP Digital Publishing Awards in 2015 for a collaboration between Google UK and TMG. Her achievements reflect her commitment to advancing digital advertising.
Speaking Engagements and Industry Contributions
Nicole Holtsmark has participated in various speaking engagements, sharing her insights on digital transformation and programmatic trading. She was a panel speaker at Google EMEA PLS in 2018 and at Exchangewire's Ad Trading Summit in 2015. Holtsmark also delivered a keynote speech at the Programmatic Masterclass in 2016, focusing on The Telegraph's programmatic journey. Her involvement in industry events underscores her expertise and thought leadership.