Norell Bassett Zable, MBA
About Norell Bassett Zable, MBA
Norell Bassett Zable is the Global Executive Director and Category Lead for Global Fashion & Luxury Creative Strategy at Condé Nast, where she has worked since 2024. She has extensive experience in digital marketing and integrated marketing across various prominent companies, including Meredith Corporation and Time Inc.
Work at Condé Nast
Norell Bassett Zable currently holds the position of Global Executive Director and Category Lead for Global Fashion & Luxury Creative Strategy at Condé Nast. She has been in this role since 2024, contributing to the company's strategic initiatives in the fashion and luxury sectors. Prior to this, she served as Executive Director of Fashion & Luxury Marketing within The Style Division, overseeing brands such as Vogue, GQ, and Vanity Fair from 2022 to 2023. Her experience at Condé Nast reflects her extensive background in marketing and creative strategy.
Education and Expertise
Norell Bassett Zable earned her Master of Business Administration (MBA) from Bryant University Graduate School of Business, graduating with honors in August 2012. She also holds a Bachelor of Science in Business Administration from Bryant University, where she graduated with honors in May 2011, concentrating in Marketing and completing a double minor in Communication and Film Studies. Her educational background provides a strong foundation for her expertise in integrated marketing and creative strategy.
Background
Norell Bassett Zable has a diverse professional background in marketing and digital strategy, with experience spanning over a decade. She has worked in various capacities at notable organizations, including Meredith Corporation, Dotdash Meredith, and Time Inc. Her roles have included positions such as Director of Sales Marketing and Associate Director of Digital Marketing, where she focused on integrated marketing and digital solutions. She resides in New York City.
Professional Experience
Throughout her career, Norell Bassett Zable has held several key positions that highlight her expertise in integrated marketing. She worked as an Integrated Marketing Associate at PEOPLE Magazine, where she contributed to marketing initiatives for two years. Additionally, she served as Director of Brand Innovation at POPSUGAR and held various roles at Time Inc., including Senior Manager of Integrated Marketing. Her experience encompasses a range of marketing disciplines, including digital marketing, experiential marketing, and budget management.
Achievements
Norell Bassett Zable has been recognized for her contributions in the field of marketing and strategy. She has successfully managed integrated marketing proposals and campaigns, focusing on high-impact print and digital units. Her work includes the ideation and execution of experiential marketing strategies and managing program budgets. Her ability to drive marketing initiatives across various platforms has established her as a leader in the industry.