Olivia Bascand
About Olivia Bascand
Olivia Bascand serves as the Global Editorial Casting and Campaign Director for Commercial Partnerships at Condé Nast, where she has worked since 2023. With a background in public relations and communications, she has held various roles in notable companies, including L'Oréal and DARKHORSE ANZ, and has developed extensive expertise in managing influencer strategies and social campaigns.
Work at Condé Nast
Olivia Bascand currently holds the position of Global Editorial Casting and Campaign Director, Commercial Partnerships at Condé Nast, a role she has occupied since 2023 in London, England. In this capacity, she oversees shoot planning, budgeting, and direction for multi-market influencer strategies. Additionally, she serves as the Social Talent Client Lead for Global Commercial Partnerships, a position she has held since 2021. In her role, she develops and manages social-first editorial brand campaigns across all Condé Nast brands in ten markets, collaborating with local markets to create a new global influencer offering.
Previous Experience in Public Relations
Prior to her current role, Olivia Bascand gained extensive experience in public relations. She worked at DARKHORSE ANZ as a Public Relations Account Executive and later as a Senior Account Executive from 2015 to 2017 in Auckland, New Zealand. She also served as a Public Relations Specialist in the beauty sector at b. the communications agency from 2019 to 2020 in London. Her experience includes managing luxury communications for brands such as Lancome, YSL, Kiehl’s, Giorgio Armani, and Viktor & Rolf during her tenure at L'Oréal from 2018 to 2019.
Education and Expertise
Olivia Bascand completed her education at the University of Canterbury, where she earned a Bachelor of Arts in Communication and Media Studies from 2011 to 2013. She furthered her studies by obtaining a Post Graduate Diploma in Journalism in 2014. Earlier, she attended Chilton Saint James School, achieving NCEA Level 3 from 1998 to 2010. Her educational background provides a solid foundation for her expertise in communication and public relations.
Management and Leadership Skills
In her current roles, Olivia Bascand manages a team, overseeing projects, deadlines, budgets, processes, and revenue. She collaborates with business affairs teams to establish new processes and guidelines for global talent engagement. Her leadership skills are evident in her ability to execute world-class social campaigns for key luxury fashion and beauty clients, demonstrating her capability in managing complex projects across multiple markets.
Freelance and Early Career Experience
Olivia Bascand began her career as a freelance journalist at the University of Canterbury in 2014. She also held various roles in public relations, including a Public Relations Junior Account Manager at DARKHORSE ANZ in 2017. Her early experiences laid the groundwork for her subsequent roles in the beauty and luxury sectors, allowing her to develop a diverse skill set in communications and public relations.