Paloma González Blanch
About Paloma González Blanch
Paloma González Blanch serves as the Jefe de Publicidad Digital at Vogue, where she has worked since 2020. With a background in international media commercialization and extensive experience in digital advertising, she has held various roles in companies such as Publimedia Gestión and Freeda Media.
Work at Condé Nast
Paloma González Blanch has been serving as Jefe de Publicidad Digital for Vogue at Condé Nast since 2020. In this role, she is responsible for overseeing digital advertising initiatives for Vogue, managing the commercialization of international media, and collaborating with various clients across multiple countries. Her work involves a diverse range of media formats, including Free TV, Pay TV, VOD, Online, Print, and Outdoor digital screens.
Previous Experience in Media Sales
Before joining Condé Nast, Paloma González Blanch held several positions in media sales. She worked at Publimedia Gestión - Mediaset España as an Account Executive in the International Department from 2010 to 2014. Following this, she served as an International Account Executive at Publiespaña from 2014 to 2018. She then took on the role of Head of Sales for Spain at Freeda Media from 2018 to 2020. In these positions, she gained extensive experience in managing international media commercialization.
Education and Expertise
Paloma González Blanch has a strong educational background in business and marketing. She studied at Universidad Rey Juan Carlos, where she earned a Bachelor's degree in Business Administration and Management, as well as a Master's degree in Análisis Económico Internacional. Additionally, she completed an Executive Program in Strategic Marketing & Sales Management at IE Business School in 2017. This educational foundation supports her expertise in digital advertising and media sales.
Consulting Experience
Paloma González Blanch gained early experience as an Entrepreneurial and SMEs' Consultant (Intern) at Universidad Rey Juan Carlos from 2007 to 2010. In this role, she contributed to supporting small and medium enterprises, enhancing her understanding of business dynamics and client needs. This experience laid the groundwork for her subsequent roles in media sales and advertising.
International Media Commercialization
In her current role and previous positions, Paloma González Blanch has managed the commercialization of international media from Grupo Mediaset & Partners in Spain. She has worked with clients from various regions, including Italy, Germany, Austria, Switzerland, the UK, Benelux, and the MENA region. Her responsibilities include handling both import and export media commercialization, demonstrating her capability in dealing with a diverse range of international clients.