Patricia Cañada Irigoyen
About Patricia Cañada Irigoyen
Patricia Cañada Irigoyen serves as the Head of Media Agency Sales & Programmatic at Condé Nast, bringing extensive experience in digital marketing and media sales. She has contributed to major social video campaigns and has held various roles in prominent companies, including Ebuzzing and Teads.tv.
Work at Condé Nast
Patricia Cañada Irigoyen currently holds the position of Head of Media Agency Sales & Programmatic at Condé Nast, a role she has occupied since 2019. In addition to her primary responsibilities, she serves as Coordinadora y Profesora for the Curso Experto en Marketing Digital Lujo at Condé Nast College Spain since 2020. Her work involves overseeing media agency sales and programmatic initiatives, contributing to the company's strategic goals in the digital advertising space.
Education and Expertise
Patricia Cañada Irigoyen has a strong educational background in marketing and business administration. She studied at the University of Deusto, where she achieved a Master en gestión de Marketing from 2006 to 2008. Additionally, she holds a Licenciatura en Administración y dirección de empresas from the Università degli Studi di Torino, completed in 2007. Her studies have equipped her with a solid foundation in marketing principles and business strategies.
Background
Patricia Cañada Irigoyen began her career in marketing and sales, working at Caja de Ahorros y Monte de Piedad de Navarra as a Gestora Comercial from 2007 to 2008. She later held various positions in the digital advertising industry, including roles at Teads.tv and Beintoo. Her experience spans over a decade, focusing on digital marketing, media sales, and programmatic advertising.
Achievements in Digital Marketing
Throughout her career, Patricia has made significant contributions to digital marketing and advertising. At Ebuzzing, she was instrumental in building a comprehensive media database that analyzes over 2 million data points daily across five European countries. She also played a key role in producing social video campaigns for leading global brands, showcasing her expertise in social video advertising technology.
Previous Work Experience
Before her current role at Condé Nast, Patricia Cañada Irigoyen held several notable positions. She worked as the Digital Advertising Director for GQ at Condé Nast from 2009 to 2011. She also served as Strategic Account Director at Teads.tv from 2011 to 2018 and as Sales Director for Beintoo from 2018 to 2019. Her diverse experience in various companies has contributed to her extensive knowledge in the field.