Pieter Smedy
About Pieter Smedy
Pieter Smedy serves as the Editor In Chief at Condé Nast, where he manages editorial and commercial strategies for House & Garden. He has a background in English Language and Literature and Marketing from the University of Cape Town.
Work at Condé Nast
Pieter Smedy has held the position of Editor In Chief at Condé Nast since 2019, contributing to the publication's operations in Cape Town, Western Cape, South Africa. In this role, he maintains direct relationships with key clients, ensuring editorial and commercial synergy for House & Garden projects. His responsibilities include overseeing the pan-African content expansion across both print and digital platforms. Prior to this, he served as Associate Editor for Condé Nast House & Garden from 2015 to 2019, where he focused on editorial content and collaboration with various stakeholders.
Education and Expertise
Pieter Smedy studied at the University of Cape Town, where he earned a BA Hons in English Language and Literature from 2006 to 2010. He furthered his education by pursuing a Certificate in Marketing, which he achieved in 2021. This educational background provides him with a solid foundation in both literary analysis and marketing strategies, which he applies in his current role at Condé Nast.
Background
Pieter Smedy has a background in editorial work, having transitioned from the role of Associate Editor to Editor In Chief at Condé Nast. His experience spans over several years in the publishing industry, particularly within the context of House & Garden. His work emphasizes the importance of collaboration in sales and marketing campaign strategies, enhancing brand properties and partnerships.
Achievements
In his current role, Pieter Smedy plays a key role in the development and monetization of House & Garden's e-commerce platform. His efforts contribute to the publication's growth and adaptation in a digital landscape, focusing on expanding content reach and enhancing user engagement across various platforms.