Rachel Abbate
About Rachel Abbate
Rachel Abbate is an Account Strategy Executive in the Beauty sector at Condé Nast, where she has worked since 2022. She has a diverse background in media strategy and brand consulting, having held positions at companies such as PHD, Horizon Media, Carat, and OMD USA.
Current Role at Condé Nast
Rachel Abbate serves as an Account Strategy Executive in the Beauty division at Condé Nast, a position she has held since 2022. In this role, she leads campaign kick-offs with clients, managing timelines, assets, and optimization opportunities. Abbate acts as both an internal and external campaign consultant, educating clients and agencies on products, solutions, and best practices. She collaborates with internal and external leaders on RFP strategy and response, contributing to the overall success of campaigns within the organization.
Previous Experience in Media Strategy
Prior to her current role, Rachel Abbate accumulated extensive experience in media strategy across several organizations. She worked at PHD as an Integrated Media Strategist for five months in 2018. Before that, she served as a Brand Strategist at Horizon Media from 2017 to 2018 and as an Assistant Brand Strategist from 2016 to 2017. Abbate also held the position of Senior Associate at OMD USA from 2018 to 2020, further enhancing her expertise in media planning and strategy.
Education and Academic Background
Rachel Abbate earned her Bachelor of Arts (BA) in Strategic and Corporate Communication from Chapman University, where she studied from 2012 to 2016. During her time at the university, she also worked as an Interactive Marketing Assistant in the Strategic Marketing and Communications department, gaining practical experience in marketing and communications while completing her degree.
Career Development and Internships
Rachel Abbate's career development includes various internships that provided foundational experience in strategy and marketing. In 2016, she interned at Siegel+Gale as a Strategy Intern for two months. This role complemented her academic pursuits and contributed to her understanding of strategic communication, ultimately shaping her career path in media strategy.
Contributions to Campaign Analysis
At Condé Nast, Rachel Abbate contributes to authoring and analyzing wrap reports to identify up-sell opportunities based on campaign performance. Her analytical skills play a crucial role in optimizing campaign strategies and ensuring that clients receive valuable insights into their media investments.