Rasika Samak
About Rasika Samak
Rasika Samak is a Marketing Manager at Condé Nast in Mumbai, India, with extensive experience in digital marketing and media buying. She previously held marketing roles at Amazon and IGT, and has a strong educational background in communication and video production.
Work at Condé Nast
Rasika Samak has been serving as a Marketing Manager at Condé Nast since 2021. Based in Mumbai, Maharashtra, India, she has focused on developing and executing marketing strategies that enhance brand visibility and engagement. Her role involves overseeing marketing campaigns and leveraging her expertise in digital media to drive user acquisition and app install campaigns on social media platforms.
Previous Experience at Amazon
Prior to her current position, Rasika worked at Amazon as a Marketing Manager from 2017 to 2021. During her four years in the Greater Seattle Area, she was responsible for managing marketing initiatives and optimizing digital advertising strategies. Her experience at Amazon contributed to her understanding of large-scale marketing operations and user acquisition.
Education and Expertise
Rasika Samak holds a Master of Communication in Digital Media from the University of Washington, where she studied from 2013 to 2014. She also earned a Master's degree in Communication with a focus on Video Production from the University of Pune, completing her studies from 2009 to 2011. Her educational background supports her expertise in strategic ad buying within the mobile space and running user acquisition campaigns on platforms like Facebook Advertising and Google Adwords.
Background in Media and Digital Marketing
Rasika has a diverse background in media and digital marketing. She began her career as a Digital Marketing Intern at DS-IQ in 2014 and later worked as a Video Production Assistant at the UW School of Medicine and Public Health. She also held the position of Media Manager at Daily Magic Productions from 2015 to 2016. This combination of roles has equipped her with skills in video production and digital advertising.
Specialization in App Install Campaigns
Rasika specializes in app install campaigns on social media platforms. Her expertise extends to strategic ad buying within the mobile space, where she has successfully managed user acquisition campaigns. This specialization is a key component of her marketing strategy, allowing her to effectively engage target audiences and drive app downloads.