Rucha Bapat
About Rucha Bapat
Rucha Bapat is a Senior Ad Solutions Specialist in Video at Condé Nast, where she has contributed significantly to the company's connected TV revenue. She has a diverse background in digital marketing and ad operations, with previous roles at notable companies such as The Forward and Procter and Gamble.
Current Role at Condé Nast
Rucha Bapat serves as a Senior Ad Solutions Specialist in Video at Condé Nast, a position she has held since 2019. In this role, she acts as the video expert for external video content distribution and monetization. She is responsible for implementing video partners into the ad stack, which includes ad implementation, testing, troubleshooting, and escalation. Bapat also proposes updates to the Condé Nast ad stack to enhance monetization efforts.
Previous Experience at Condé Nast
Prior to her current role, Rucha Bapat worked at Condé Nast as a Senior Specialist in Ad Operations from 2018 to 2019. During her tenure, she contributed to building the company's presence in the connected TV space, which generated over USD 3.1 million in revenue in 2020. She played a key role in executing changes in systems to support site redesigns and ad product portfolio changes.
Education and Qualifications
Rucha Bapat holds an Advanced Diploma in Digital Marketing from New York University, which she completed in 2017. She also earned an MBA in Marketing and Sales from Symbiosis International University from 2009 to 2011. Earlier, she obtained a Bachelor of Engineering in Electronics and Telecommunications from the University of Mumbai, graduating in 2006.
Career Path and Roles
Rucha Bapat has held various positions throughout her career. She worked as an Ad Operations Manager at The Forward from 2017 to 2018 and as a Marketing Manager at the Institute of Digital Marketing in 2015. Additionally, she has experience as a Customer Success Manager at enParadigm Performance Solutions Pvt Ltd and as a Key Account Manager at Procter and Gamble. Her career began as an Assistant Systems Engineer at Tata Consultancy Services.
Industry Contributions and Research
In her current role, Rucha Bapat conducts industry research to remain informed about cutting-edge technologies in video advertising. She actively participates in external video ad technology conversations and creates documentation of protocols and benchmarks for video ad implementation. Her contributions are aimed at improving operational efficiency and enhancing the overall advertising strategy at Condé Nast.