Sam Escobar
About Sam Escobar
Sam Escobar serves as the Site Director for Allure Magazine at Condé Nast, a position they have held since 2019. With a background in beauty and wellness journalism, Escobar has worked in various editorial roles across notable media companies, contributing to digital strategy and audience engagement.
Work at Condé Nast
Sam Escobar has been serving as the Site Director for Allure Magazine at Condé Nast since 2019. In this role, Escobar has focused on enhancing the magazine's digital presence and audience engagement. Prior to this position, Escobar worked as the Deputy Digital Director for Allure from 2018 to 2019, and as Deputy Digital Editor from 2017 to 2018. These roles involved developing digital strategies to optimize editorial content across platforms, including Google Discover.
Previous Experience in Media
Before joining Condé Nast, Sam Escobar held various editorial positions at DEFY Media, including Associate Editor for The Gloss and Fashion & Beauty Editor. Escobar also worked as a Senior Commerce Editor at BDG and as a Beauty Editor at Good Housekeeping under Hearst. These roles contributed to a diverse skill set in beauty and lifestyle journalism, focusing on content creation and audience engagement.
Education and Expertise
Sam Escobar earned a Bachelor of Arts degree in Creative Writing from Chapman University, where they studied from 2008 to 2012. This educational background has provided a foundation for a career in writing and digital media. Escobar has developed expertise in reporting on niche beauty and wellness topics, as well as in creating digital strategies that enhance content visibility.
Digital Strategy and Audience Engagement
In their current role, Sam Escobar has launched newsletters aimed at diversifying traffic referral sources and engaging new audiences. Escobar collaborates with various teams, including audience development, social, and affiliate teams, to present monthly content reviews to leadership. This collaboration ensures that editorial strategies align with audience interests and market trends.
Personal Interests and Hobbies
Outside of professional commitments, Sam Escobar is learning Russian as a personal interest. They also practice calligraphy and watercolor illustration during their free time. Additionally, Escobar enjoys watching astronomy documentaries on PBS, reflecting a broad range of interests beyond the beauty and wellness sector.