Shahbano Farid
About Shahbano Farid
Shahbano Farid is a Senior Creative Director in Content Development for Lifestyle at Condé Nast, with a diverse background in creative roles at various media companies including VICE Media and Mode Media Corporation. She specializes in creating branded content initiatives that focus on niche sub-cultures and has a creative interest in documentary storytelling and satirical sketch comedy.
Current Role at Condé Nast
Shahbano Farid serves as the Senior Creative Director for Content Development in the Lifestyle division at Condé Nast. She has held this position since 2021, contributing to the development of innovative content strategies that align with the brand's lifestyle offerings. Her role involves overseeing creative direction and ensuring that content resonates with target audiences.
Previous Experience at VICE Media
Farid has extensive experience at VICE Media, where she worked in various capacities from 2017 to 2021. She started as the Integrated Programs Development Manager for VICELAND, then progressed to roles including Creative and Senior Creative. Her work involved developing creative content and managing integrated programs that engaged diverse audiences.
Education and Expertise
Shahbano Farid holds a Bachelor of Science in Marketing from Virginia Commonwealth University, where she studied from 2010 to 2014. Additionally, she studied at The Chinese University of Hong Kong for a year, further enhancing her marketing knowledge. Her expertise lies in creating branded content initiatives that focus on niche sub-cultures.
Background in Content Development
Farid has a diverse background in content development, having worked with various organizations. Prior to her role at Condé Nast, she was a Digital Account Specialist at Mode Media Corporation and held positions at COOLS and Handshake. Her experience spans across marketing, creative production, and brand content management.
Creative Projects and Interests
Shahbano Farid is involved in writing, producing, and directing a short-film documentary titled 'Where the Birds Live'. This project explores her grandfather's first trip back to India since the 1947 Partition. She has a creative interest in intimate docu-style storytelling and satirical sketch comedy, reflecting her diverse artistic pursuits.