Sharina Owens
About Sharina Owens
Sharina Owens serves as the Research Innovation & Strategy Lead at Condé Nast, where she leads a team to provide insights for the Style Division. She has extensive experience in marketing and strategy across various media companies, including BuzzFeed and Hearst Magazines.
Current Role at Condé Nast
Sharina Owens serves as the Research Innovation & Strategy Lead at Condé Nast, a position she has held since 2024. In this role, she leads a team of analysts and strategists focused on providing insights and solutions for the Style Division, which encompasses well-known brands such as Vogue, GQ, and Vanity Fair. Her responsibilities include leveraging data and technology to optimize performance and drive innovation within the organization.
Previous Experience at Condé Nast
Prior to her current role, Sharina Owens held several positions at Condé Nast. She worked as the Director of Marketplace Strategy for 7 months in 2021 and then served as Senior Director of Strategy & Research from 2022 to 2024. In these roles, she contributed to the strategic direction and research initiatives of the company, enhancing its marketplace strategies and overall performance.
Career Background in Media and Marketing
Sharina Owens has a diverse background in media and marketing, having worked with notable companies such as BuzzFeed, Hearst Magazines, and BBC News. She was a Manager of Client Strategy at BuzzFeed for 5 months in 2017, and later served as Senior Manager of Marketing Strategy at Hearst Magazines for one year. Additionally, she worked at BBC News as Manager of Ad Sales for one year, gaining extensive experience in advertising and sales strategies.
Educational Qualifications
Sharina Owens holds a Bachelor of Communications in Advertising & Media Studies from the University of Technology Sydney, which she completed from 2009 to 2012. She furthered her education by obtaining a Master of Commerce in International Business & Marketing from The University of Sydney Business School in 2014. Additionally, she is certified by the IAB in digital media sales, showcasing her expertise in the digital marketing landscape.
Skills and Expertise
Sharina Owens possesses a strong skill set in programming, which enhances her ability to leverage data and technology for performance optimization and innovation. Her experience spans various roles in marketing strategy and research, allowing her to create impactful stories that resonate with diverse and global audiences. This combination of skills supports her leadership in developing strategic insights for major media brands.