Sheena Hakimian
About Sheena Hakimian
Sheena Hakimian is the Director of Digital Marketing at Condé Nast, overseeing subscription acquisition strategies for prominent publications such as The New Yorker, Vanity Fair, WIRED, and Bon Appétit. She has extensive experience in digital consumer marketing and has contributed to various marketing initiatives throughout her career.
Current Role at Condé Nast
Sheena Hakimian serves as the Director of Digital Marketing at Condé Nast, a position she has held since 2022. In this role, she leads the subscription acquisition strategy for several prominent publications, including The New Yorker, Vanity Fair, WIRED, and Bon Appétit. Her responsibilities involve developing and implementing marketing strategies that drive digital consumer engagement and subscription growth.
Previous Experience at Condé Nast
Hakimian has extensive experience at Condé Nast, having worked in various roles since 2013. She started as a Marketing Intern and progressed to Assistant Manager of Digital Operations, followed by positions as Manager and Senior Manager of Digital Consumer Marketing. Her tenure culminated in her role as Associate Director of Digital Consumer Marketing from 2020 to 2022, where she focused on enhancing the digital presence of The New Yorker and Vanity Fair.
Educational Background
Sheena Hakimian studied at Macaulay Honors College at CUNY Baruch, where she earned a Bachelor of Business Administration with a focus on Marketing and Corporate Communications. Additionally, she completed a Product Management Certificate at General Assembly from 2017 to 2018. Her academic background provides a strong foundation for her career in digital marketing.
Professional Development and Resources
In addition to her professional roles, Hakimian publishes a newsletter and blog titled 'One Step Closer,' which features past newsletter issues and additional content. She also offers resources such as a downloadable PDF on overcoming imposter syndrome and a guide to building a personal brand. Furthermore, she conducts a Work Personality Quiz aimed at helping individuals identify and leverage their strengths.
Speaking Engagements and Conferences
Sheena Hakimian is an active speaker at international conferences, where she discusses topics related to personal branding, career growth, and digital marketing strategy. Her insights and expertise in these areas contribute to her reputation as a knowledgeable professional in the marketing field.