Staci Sumurdy
About Staci Sumurdy
Staci Sumurdy is a Senior Manager of CRM Global Strategy at Condé Nast, with a background in email marketing and data analytics. She has held various roles in marketing and strategy across several organizations, including BSE Global and BenefitMall, and possesses expertise in bridging departmental gaps and enhancing customer engagement.
Work at Condé Nast
Staci Sumurdy currently holds the position of Senior Manager, CRM Global Strategy at Condé Nast, a role she has occupied since 2022. Prior to this, she served as CRM Email Manager and Strategist from 2019 to 2022, contributing to the company's email marketing initiatives. Additionally, she briefly worked as Manager, CRM Global Strategy for two months in 2022. Her experience at Condé Nast encompasses a focus on global strategy for customer relationship management, enhancing the full funnel customer journey.
Previous Experience in Email Marketing
Before her tenure at Condé Nast, Staci Sumurdy worked as an Email Marketing Strategist at BSE Global from 2017 to 2019. In this role, she developed and executed email marketing strategies to engage customers effectively. She also served as a Marketing Specialist at BenefitMall from 2015 to 2017, where she focused on marketing initiatives. Her early career included a position as a Marketing Intern at Digital-Tutors in 2013 and a Broadcast Intern at Oklahoma City Thunder in 2012.
Education and Expertise
Staci Sumurdy earned her Bachelor of Arts (BA) in Journalism from the University of Oklahoma. Her academic background supports her expertise in marketing and data platforms, including Sailthru, Marketo, and Salesforce. She specializes in bridging department gaps related to data infrastructure, compliance, analytics, and dynamic personalization, which enhances her effectiveness in CRM strategies.
Skills and Specializations
Staci Sumurdy possesses skills in inventive problem solving and project and people management. Her specialization lies in developing global strategies for the full funnel customer journey in both B2C and B2B marketing contexts. This skill set enables her to effectively manage complex marketing initiatives and improve customer engagement through targeted strategies.
Background in Marketing and Data Platforms
Staci Sumurdy has a strong background in marketing and data platforms, having worked with various tools such as ActionIQ, Treasure Data, Movable Ink, Tealium, AuDigent, Cvent, Silverpop, and Salesforce. This experience equips her with the knowledge to leverage data for effective marketing strategies and customer relationship management.