Suzanne Figdor
About Suzanne Figdor
Suzanne Figdor serves as the Vice President of Global CRM, Engagement, and Lifecycle Marketing at Condé Nast, where she has worked since 2022. Previously, she held various marketing roles at The Walt Disney Company, contributing to significant growth in customer engagement and loyalty programs.
Work at Condé Nast
Suzanne Figdor has served as the Vice President of Global CRM, Engagement & Lifecycle Marketing at Condé Nast since 2022. In this role, she has led initiatives that significantly enhanced customer retention and engagement. Figdor's leadership of the CRM team resulted in a remarkable increase in subscription contributions by over 450% through the implementation of automated trigger campaigns. She has also developed and optimized marketing plans using customer data to boost subscriptions and retention for key brands, including The New Yorker and Vogue.
Previous Experience at The Walt Disney Company
Figdor's tenure at The Walt Disney Company spanned from 2004 to 2022, during which she held multiple roles. Initially, she worked as the Manager of Corporate Brand Management for two years before advancing to Director of Corporate Brand Management, a position she held for 16 years. In these roles, she played a critical part in enhancing brand engagement and retention strategies, contributing to the growth of the Disney Rewards loyalty program and the Disney Visa credit and debit cards.
Experience at Walt Disney Internet Group
Before her extensive career at The Walt Disney Company, Suzanne Figdor worked at Walt Disney Internet Group as the Manager of Marketing & Promotions from 2001 to 2004. During her three years in this position, she focused on marketing strategies that promoted Disney's online presence and engagement initiatives, laying the groundwork for her future roles in brand management and customer engagement.
Education and Expertise
Suzanne Figdor holds a Bachelor's degree in Economics from Stanford University. She furthered her education by obtaining an MBA with a focus on Marketing and Strategy from Northwestern University's Kellogg School of Management. Her academic background provides her with a strong foundation in economic principles and strategic marketing, which she applies in her professional roles to drive customer engagement and retention.
Achievements in Marketing and CRM
Throughout her career, Suzanne Figdor has achieved significant milestones in marketing and customer relationship management. At Condé Nast, she spearheaded digital engagement and churn prevention initiatives that notably increased customer retention and lifetime value. Additionally, she played a pivotal role in generating up to 35% of ticket sales for key events through upsell, cross-sell, e-commerce, and event ticket opportunities, showcasing her ability to leverage marketing strategies for substantial business impact.