Terence Peng
About Terence Peng
Terence Peng is the Director of Data & Analytics at Condé Nast, where he has worked since 2021. He has held various roles in data analytics and digital marketing across several companies, including ASUS, Google, and IKEA.
Current Role at Condé Nast
Terence Peng serves as the Director of Data & Analytics at Condé Nast, a position he has held since 2021. In this role, he is responsible for overseeing data-driven strategies and analytics initiatives within the organization. His expertise in data management and analytics contributes to the company's efforts in understanding audience behavior and optimizing content delivery.
Previous Experience at ASUS
Terence Peng worked at ASUS in two capacities. He first served as a Project Manager for nine months in 2014, followed by a role as Digital Analytics Manager from 2015 to 2016. In these positions, he focused on project management and digital analytics, contributing to the company's technology and marketing strategies.
Experience at Google
From 2019 to 2020, Terence Peng was employed at Google as a Specialist in Google Analytics Solutions. During his tenure, he provided expertise in analytics solutions, helping clients leverage data to enhance their digital marketing efforts and improve overall performance.
Education in Business Administration
Terence Peng holds a Bachelor of Business Administration (B.B.A.) in Management Information Systems from Shih Chien University, where he studied from 2002 to 2005. Additionally, he attended the University of Wisconsin-River Falls, earning a Bachelor of Science (BS) in Business Administration-Marketing in 2004 to 2005. His educational background supports his career in data analytics and marketing.
Career Timeline and Roles
Terence Peng has held various roles throughout his career, including positions at IKEA as CRM & Digital Marketing Manager, Getac as Web Planner / Web Marketing Specialist, and Reebonz Pte Ltd as Senior Optimization Specialist. His diverse experience spans project management, digital marketing, and analytics, showcasing his adaptability in the tech and marketing sectors.