Tricia Ruane
About Tricia Ruane
Tricia Ruane serves as the Director of E Commerce Merchandise and Branded Property, Global at Condé Nast, where she has worked since 2022. She has extensive experience in brand management and eCommerce, having held various roles at Condé Nast and other notable companies.
Current Role at Condé Nast
Tricia Ruane serves as the Director of eCommerce Merchandise and Branded Property, Global at Condé Nast. She has held this position since 2022. In this role, she is responsible for overseeing branded eCommerce merchandise initiatives on a direct-to-consumer basis across all Condé Nast brands. Additionally, she manages the global branded property portfolio using a B2B licensing model.
Previous Experience at Condé Nast
Tricia Ruane has held multiple positions at Condé Nast. She worked as a Senior Global Brand Manager from 2019 to 2020 and then as Head of eCommerce Merchandise and Branded Property, Global from 2020 to 2022. Her tenure at Condé Nast has spanned over four years, during which she contributed to various strategic initiatives.
Background in Marketing and Brand Management
Tricia Ruane has extensive experience in marketing and brand management. Prior to her roles at Condé Nast, she worked at Hill+Knowlton Strategies as an Account Manager from 2011 to 2013 and at GMR Marketing as a Communications Manager from 2013 to 2014. She also served as an Account Director at The Communications Store from 2014 to 2016.
Experience at adidas Group
Tricia Ruane began her career in brand marketing at adidas Group, where she worked as a Brand Marketing Coordinator from 2007 to 2011. This four-year experience laid the foundation for her future roles in marketing and brand management, contributing to her expertise in the field.
Strategic Focus and Expertise
Tricia Ruane has a genuine interest in helping brands strategically adapt to the changing consumer landscape. She has experience working on integrated marketing campaigns for major lifestyle brands such as Diageo, Ford, and P&G. Her focus includes identifying new business innovation opportunities across different markets and brand identities.