Victoria Shaul
About Victoria Shaul
Victoria Shaul serves as the Director of Programmatic Account Strategy at Condé Nast, where she has worked since 2021. With a strong background in advertising and digital strategy, she has held various roles in prominent companies throughout her career.
Work at Condé Nast
Victoria Shaul has served as the Director of Programmatic Account Strategy at Condé Nast since 2021. In this role, she focuses on developing and implementing programmatic advertising strategies that enhance brand visibility and drive sales. Her work involves collaborating with various teams to create effective marketing solutions tailored to client needs. Based in the New York City Metropolitan Area, she has contributed to the company's growth in the digital advertising space.
Previous Experience in Digital Advertising
Prior to her current position, Victoria Shaul held several roles in the digital advertising sector. She worked as the Director of Publisher Strategy at Kinesso from 2019 to 2021, where she was responsible for managing publisher relationships and optimizing advertising strategies. Additionally, she served as the Associate Director of Investment at Hearts & Science from 2016 to 2019, focusing on digital investment strategies. Her experience also includes roles at Initiative and Mindshare, where she honed her skills in digital planning and investment.
Education and Expertise
Victoria Shaul holds a Bachelor's degree in Communications from Georgia State University, which she completed from 2007 to 2011. She furthered her education by obtaining a Master's degree in Communication Management from the University of Southern California in 2020. Her academic background supports her expertise in adapting to new marketing trends and developing complex programmatic campaigns that drive brand awareness.
Advisory Role and Contributions
In addition to her work at Condé Nast, Victoria Shaul has been an Advisor at Ad Reform since 2018. In this capacity, she provides insights and guidance on advertising strategies and industry trends. Her involvement with Ad Reform reflects her commitment to collaboration and innovation in challenging environments within the advertising landscape.
Early Career and Internships
Victoria Shaul began her career with various internships and entry-level positions that laid the foundation for her expertise in advertising. Notably, she interned at The Knot as a National Sales and Community Intern in 2011. She also worked as a Student Assistant in Safety and Risk Management at Georgia State University during the same year. These early experiences contributed to her understanding of the advertising industry and her subsequent career development.