Xiao Yao Liu
About Xiao Yao Liu
Xiao Yao Liu serves as the Senior Digital Managing Editor at GQ, where he specializes in analyzing user behavior data to develop trend-focused content. He has extensive experience in digital publishing and has worked with Condé Nast International since 2007.
Work at Condé Nast
Xiao Yao Liu has held multiple positions at Condé Nast International since 2007. Initially, he worked as a Visual Designer for Vogue.com.tw and GQ.com.tw from 2007 to 2010. He transitioned to the role of GQ Digital Editor in 2011, where he has been responsible for content creation and management. In 2013, he advanced to the position of GQ Digital Managing Editor, and in 2015, he became the GQ Senior Digital Managing Editor. His tenure at Condé Nast International spans over 16 years, during which he has contributed significantly to the digital landscape of GQ in Taiwan.
Education and Expertise
Xiao Yao Liu studied at 元智大學, where he obtained a bachelor's degree in 資訊傳播學系 from 1999 to 2003. He furthered his education at Central Saint Martins, focusing on Fashion Magazine Business, completing a short-term program in 2010 that lasted 11 months. Additionally, he studied General English at 英國倫敦藝術大學 from 2010 to 2011. His educational background equips him with a strong foundation in communication and fashion, enhancing his expertise in digital content management.
Background
Xiao Yao Liu has a diverse background in digital media and design. He began his career in the visual design sector, specifically for high-profile fashion websites. His experience at Condé Nast International has allowed him to develop a deep understanding of user behavior and digital trends. Liu's focus on improving user experiences in online communities and social media has been a consistent theme throughout his career, reflecting his commitment to engaging audiences effectively.
Achievements
Throughout his career at Condé Nast International, Xiao Yao Liu has specialized in analyzing daily data of user behavior to create relevant and trend-savvy topics for online audiences. His role involves writing articles and editorials that cover a wide range of subjects, including fashion, shopping, entertainment, and pop culture. His contributions have helped shape the digital presence of GQ in Taiwan, making it a significant platform for fashion and lifestyle content.