Chris Bauserman
About Chris Bauserman
Chris Bauserman is the Chief Marketing Officer at Conexiom, with extensive experience in the B2B SaaS industry. He has held various leadership roles in marketing and product management at companies such as IBM, inContact, and Rackspace, and specializes in competitive differentiation and market segmentation.
Current Role at Conexiom
Chris Bauserman serves as the Chief Marketing Officer at Conexiom, a position he has held since 2023. In this role, he focuses on driving marketing strategies that enhance the company's market presence and support its growth objectives. His leadership is instrumental in aligning marketing initiatives with the overall business goals of Conexiom.
Previous Experience in Marketing Leadership
Prior to joining Conexiom, Chris Bauserman held several significant marketing roles. He was the Chief Marketing Officer at CommerceIQ from 2022 to 2023. Before that, he served as Vice President of Marketing at inContact from 2016 to 2022, where he contributed to the company's substantial growth in annual recurring revenue. His experience also includes a role as Senior Director of Marketing at Rackspace from 2014 to 2015.
Educational Background and Specializations
Chris Bauserman earned his MBA from the MIT Sloan School of Management, focusing on New Product and Venture Development from 2001 to 2003. He also holds a Bachelor of Science degree in Engineering from the University of Michigan, completed between 1992 and 1996. His educational background supports his specialization in competitive differentiation and market segmentation within the B2B SaaS industry.
Expertise in Business Growth and Market Strategy
Bauserman possesses significant expertise in scaling businesses across various revenue stages, including from $0 to $5 million, $20 million to $75 million, and $200 million to $1 billion in annual recurring revenue. He has a proven track record in mergers and acquisitions, enhancing company growth and market presence, and has contributed to brand building and demand generation.
Career History and Key Roles
Chris Bauserman's career includes diverse roles in product management and marketing. He worked at IBM as Program Director for Security Software Product Management and as Senior Product Manager for Tivoli Identity Management Software. He also held positions at SailPoint Technologies and DiamondCluster, contributing to his extensive experience in the technology sector.